In the Community
We are proud to be active in many communities across Australia. We support many sporting, charitable and arts initiatives and enourage our staff to also get involved.
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PFD supports the QLD Premiers Flood Relief Appeal
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Reach
PFD Food Services and the Smith family are proud to announce a community partnership with The Reach Foundation to deliver and expand its Rookys primary school program for young people aged 8-12.
Since its inception in 1994, Reach has run preventative programs that have positively impacted on over 350,000 young Australians aged 8-18. Reach programs seek to build young people's confidence and self-esteem, to prevent negative emotions and destructive behaviours that can lead to problems involving alcohol, drugs, delinquency and suicide. By not focusing on the actual behaviour but rather understanding the reasons behind it, the origins of negative behaviour are identified, and through a personal empowerment process, the young person is able to redirect their energy towards more positive outcomes. Often the biggest barrier between a young person and his or her goals is a lack of self belief and support. The workshops, weekends away and large scale events run by Reach encourage self confidence and feelings of self belief in participants.
PFD is supporting one of Reach's key programs, 'Rookys' as it expands across Australia. The Rookys program is delivered to primary school children during school hours and aims to build confidence and self-esteem and prepare these eleven and twelve year olds for the challenges of secondary school. The program consists of creative, artistic, playful and inspirational experiences using visual arts, drama, dance, games and sport. Rookys encourages students to think about their own behaviour and how it impacts on their various environments.
The Rookys program is a series of four 90 minute workshops delivered during Years 5 and 6 by Reach crew members. In addition, there are three full day school holiday workshops and in November this year Reach will hold two large scale Rookys days in Collingwood. Up to 300 young people will attend each day.
With support from PFD, Reach plans to increase delivery of Rookys workshops with a specific focus on regional areas. Reach will now be able to expand Rookys in 2008 to over 80 primary schools nationally including over 35 regional primary schools or more than 8,000 Year 5&6 students.
The Smith family is very excited about the partnership - 'in supporting the Reach Foundation's expansion across Australia, PFD can make a significant contribution to the lives of Australia's young people. We hope that through the company's support for this program, staff will take the opportunity to get involved in this very worthwhile partnership which will be engaging young people in the cities and towns across PFD's network.'
PFD's Sharon Landy will be coordinating PFD's volunteer involvement with the Reach Foundation. To find out more please contact Sharon Landy sharonl@pfdfoods.com.au
For more information on the Reach Foundation have a look at the website reach.org.au.
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Collingwood FC
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PFD have supported and sponsored the Collingwood Football Club for over 15 years. Now you'll see the PFD logo behind Nathan Buckley in the Coaches box when the TV cameras zoom in.
An integral part of our sponsorship is the development of junior players and disadvantaged kids who love Football and deserve a chance to develop their skills, learn to be part of a team and most importantly have fun.
PFD is proud to continue its partnership with this iconic Australian sporting club.
