PFD appoints Greg Husband as General Manager, NSW

PFD Food Services has appointed experienced commercial leader Greg Husband as General Manager, NSW, as it focuses on the continued growth of its New South Wales business.  

The appointment supports PFD's continued investment in its NSW operations and reinforces the company's focus on delivering growth, customer service and commercial performance across Australia's largest foodservice market. 

Greg joins PFD with extensive experience leading commercial teams, delivering growth and developing strong customer partnerships. 

Most recently, he served as General Manager – Commercial at Young Henrys Brewing & Distilling, where his responsibilities included channel sales performance, commercial strategy, supply chain optimisation and people leadership. 

His career also includes senior executive positions with Lewis Hotels Group and JJ Richards & Sons, along with more than 12 years in senior leadership roles at Carlton & United Breweries and Pernod Ricard. Across these roles, he led large sales organisations, managed significant customer portfolios and delivered strong commercial outcomes.  

As General Manager, NSW, Greg will lead one of PFD's largest and most strategically important markets. His responsibilities include driving sales growth, supporting customer retention and acquisition, developing sales teams and working closely with operational teams to strengthen the customer experience.  

Chief Commercial Officer Joanna McHarg said: 

NSW is an important growth market for PFD and Greg's appointment reflects our commitment to investing in leadership capability that helps us better support customers and drive sustainable growth.  

Greg is a highly respected commercial leader with deep experience across sales, customer strategy and business performance. Throughout his career, he has consistently delivered growth while building strong, high-performing teams and customer relationships.  

We are delighted to welcome Greg to PFD and look forward to the impact his leadership will have on our customers, our people and the continued growth of our NSW business.  

General Manager, NSW, Greg Husband said: 

I’m thrilled to be joining PFD at such an important time for the business. PFD has a strong reputation, a genuine customer-first culture and an exciting vision for the future. 

I’m looking forward to working with our teams across NSW to build on that foundation, strengthen customer partnerships, support our people and help drive the next phase of growth.