PFD announces major expansion with new facility to meet growing demand in WA 

PFD Food Services has announced a major milestone in its national growth strategy, unveiling plans for a new 22,290m² flagship facility in Jandakot that will double the size of its Western Australian operations. Set to open in October 2026 within the ASCEND Industrial Estate at Jandakot Airport, the purpose-built site will significantly boost capacity, enhance service delivery, and support PFD’s expanding customer base across the state.

The investment marks a substantial commitment to Western Australia, strengthening PFD’s ability to service regional hubs—from Geraldton and Bunbury to Albany, Esperance and Kalgoorlie—with improved efficiency and an expanded product range. General Manager for WA and NT, Tony Pascov, says the upgrade represents both a response to rapid demand and a celebration of the company’s 17-year history in the region.

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David Pritchard
Delivering Dining Excellence in Aged Care: How PFD Foodservice Supports Standard 6

At PFD Foodservice, we’re passionate about supporting aged-care providers as they prepare for the strengthened Aged Care Quality Standards coming into effect on 1 November 2025 — particularly Standard 6: Food and Nutrition. From menu flexibility and texture-modified solutions to dietetic support and resident engagement, we’re helping kitchens deliver meals that bring dignity, choice and enjoyment to every dining experience.

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Kristy O'Brien
New Tip Top Premium Burger Buns

The right bun can make or break the perfect burger — and Tip Top knows it. That’s why the Tip Top Premium Burger Bun Range has expanded to include two delicious new options: the Milk Style Bun and the Gourmet Bun. Created to elevate flavour, texture, and presentation, these buns are designed with foodservice performance in mind — helping operators craft burgers that look great, taste incredible, and keep customers coming back for more.

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Kristy O'Brien
The Rise of Non‑Alcoholic Cocktails: How to Tap into This Growing Market.

Australia’s hospitality scene is embracing a major beverage revolution: the rise of non-alcoholic cocktails. Driven by health-conscious Millennials and Gen Z diners, this movement is transforming drink menus across cafés, bars, pubs, and restaurants. From zero-proof negronis to botanical spritzes, the focus is now on flavour, craft, and inclusivity. This blog explores how foodservice operators can tap into this growing trend, boost margins, and build experiences that welcome every guest—drink in hand or not.

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Kristy O'Brien
Social Media Hacks for Busy Foodservice Businesses

Social media doesn’t have to be time-consuming. This blog shares quick, effective hacks that help busy cafés, restaurants, and catering businesses stay visible online—without burning out. Learn how to batch content, use your team, and simplify your strategy to build a strong digital presence.

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Kristy O'Brien
The Psychology of Menu Design: How to Influence Customer Choices

Menu design is a powerful yet often underestimated tool in the foodservice industry. With the right strategy, you can influence customer choices, increase average spend, and enhance the dining experience. This blog explores the psychology behind effective menu design—covering everything from layout and language to price placement and visual cues—to help Australian foodservice businesses boost profits in 2025.

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Kristy O'Brien
The Farm-to-Table Movement: How to Source Locally & Market It Well in 2025

The farm-to-table movement is no longer just a trend—it’s the future of Australia’s foodservice industry. Consumers are actively seeking fresh, locally sourced, and sustainable ingredients, making it essential for restaurants and cafés to adapt. In this blog, we explore how to successfully source locally and market it well, from forming farmer partnerships to leveraging social media and menu design. Discover how embracing farm-to-table dining can enhance your brand, build customer loyalty, and boost your bottom line.

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Kristy O'BrienComment
Coffee Trends for 2025: Elevate Your Café or Restaurant Offerings

Coffee culture in Australia is evolving rapidly, with 2025 set to bring a wave of innovation, sustainability, and experience-driven trends. From functional health-boosting ingredients to AI-powered ordering and immersive coffee experiences, cafés and restaurants must adapt to stay ahead. In this blog, we explore the latest coffee trends and simple ways to elevate your menu to attract new customers and keep regulars coming back for more.

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Kristy O'Brien
Building Customer Loyalty: Simple Strategies to Keep Diners Coming Back

Building customer loyalty in foodservice goes beyond serving great food—it’s about creating memorable experiences that make diners want to return. From personalized service and loyalty rewards to seasonal menus and social media engagement, small but impactful strategies can turn first-time guests into long-term regulars. In this blog, we explore simple, effective ways to keep customers coming back while strengthening your brand.

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Kristy O'Brien
The Power of Storytelling: How to Build a Stronger Brand Through Your Menu

A great menu is more than just a list of dishes—it’s a storytelling tool that connects customers to your brand. By highlighting the origins of your ingredients, the inspiration behind your recipes, and the people behind the food, you can create an emotional connection with diners that keeps them coming back. In this blog, we explore how to use storytelling to elevate your menu, engage customers, and build a stronger brand identity in the foodservice industry.

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Kristy O'Brien
The Rise of Experiential Dining: Why Australian Consumers Want More Than Just a Meal

Dining out in Australia is no longer just about great food—it’s about the experience. Today’s consumers crave immersive atmospheres, interactive service, and storytelling that connects them to their meal. From tableside theatrics to themed venues and social media-worthy moments, experiential dining is shaping the future of foodservice. In this blog, we explore why experience-driven dining is in high demand and how foodservice operators can evolve to meet these expectations.

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Kristy O'BrienPFD Foods
Smart Menu Engineering: Increase Profits Without Raising Prices

Want to boost your restaurant’s profits without increasing menu prices? Smart menu engineering is the key! By strategically designing your menu, highlighting high-margin items, and optimising portion sizes, you can increase revenue while keeping customers happy. In this blog, we’ll explore simple yet effective tactics—like price anchoring, irresistible descriptions, and strategic placement—that will help you maximise profitability without sacrificing quality. Read on to discover how a well-crafted menu can work smarter for your business!

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Kristy O'Brien
Navigating Market Shifts: Australian Beef, Lamb, and Pork Trends in 2025

The Australian foodservice industry is navigating significant changes in the beef, lamb, and pork markets as we move into 2025. Rising prices, shifting supply dynamics, and evolving global trade conditions are shaping the landscape for these key proteins. From the upward trajectory of beef prices to lamb’s growing export demand and the supply challenges facing pork, understanding these trends is essential for staying ahead. Discover how strategic partnerships, market insights, and innovative solutions can help foodservice operators adapt and thrive in this evolving market.

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